April 14, 2010
Well I missed the exact cut off day for this to be the official 1st quarter report but hey Jan 16 - Apr 10 is pretty close. It will definitely do if you take a minute to look at these charts and see what they reveal about the category. I figured there are about four different ways to slice this apple and I've presented each of them here for you to see. What I think you will find is that there is an amazing equilibrium in the category from week to week. I'd love to see a comment in the response section if any of these figures interest or surprise you.